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Posts Tagged Text marketing

Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

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48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

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25% Make A Purchase From Text Promotions

I’m not gonna say much about this one, but text promotions work.  Woo-hoo!  It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well.  […]

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Pssst! Your Customers Prefer SMS, But Don’t Tell The Competition

Recently, eMarketer published a study about how mobile phone shoppers felt about their shopping experiences.  In a surprising turn of events (to some people), the data suggests people are becoming more & more interested in receiving retail text alerts.  This is a great study because it also echoes what I’ve written about before.  Another positive […]

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Happy mObile Birthday America!

Happy mObile Birthday America!  Before you get to your holiday plans (if you haven’t left already), take a look at this oldy but goody infographic.  As you look at this information, look across from left to right & see which colors stand out the most for you.  The ones that stand out the most for […]

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