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Posts Tagged SMS marketing

Why Richard Sherman Is A Marketing Geeeeenniusss!

Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing about it again. Well, in case you actually missed it, here is the most talked about interview from the game. Now […]

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Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

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Top 10 SMS Marketing Don’ts: Tip#4 Don’t Send Out Messages @ The Wrong Time

Again, here we go again with some common sense but you would not belieeeeeve!  One time, in the early days, we set up a client who owned a pizza sub shop.  This was in the time that we actually let clients manage their own campaigns, luckily for them & me, we do not allow this […]

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Top 10 SMS Marketing Don’ts: Tip#3 Don’t Buy Lists Of mObile Phone Numbers

Some of you are saying, “DUH!”  But, let me say you’d be surprised at what some big companies got caught doing…purchasing lists of mObile phone numbers!  If you were paying attention to my last blog post, you’d know that Jiffy Lube got slammed for just that.  Yes, this is illegal & it will land you […]

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Top 10 SMS Marketing Don’ts: Tip#2 Don’t Jump The Gun Without A Strategy

mObile marketing isn’t super complicated or anything, so I don’t want you to get freaked out.  Having said that, you should still have a solid strategy for what you want to accomplish.  Do you want to drive brand awareness?  Build your e-mail list?  Increase your social media followers & fans?  Maybe you want to increase […]

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Top 10 SMS Marketing Don’ts: Tip#1 Don’t SPAM!

SMS SPAM has been an increasing & ongoing problem in today’s mObile phone world.  Forget the fact that people don’t like it, how about it’s against the law!  How does that grab ya?  Even large companies like Google & Nascar are getting nailed for SMS SPAM, which violates the Telephone Consumer Protection Act (TCPA) and […]

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48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

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