Posts Tagged smart phones

Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

, , , , , , , , , , , , , , , , , , , , , , , ,

4 Comments

mObile Apps Shelf Life Increases…Slightly

I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject.  Well, the company Flurry has updated an old study they did back in 2009 with new numbers.  Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]

, , , , , , ,

4 Comments

SMS Scores 74.3% In Most Common Used Features On A Smart Phone

This is a great little ditty about the power of mObile marketing.  They aptly named it Pocket Money because of the way it can propel & influence buying decisions from consumers.  I’d just like to point out that Text Messages ranks at the top of the list for the most common uses of smart phones.  […]

, , , , , , ,

2 Comments

Newsflash >>>>> Unlimited Data Plan Users Don’t Use That Much Data

This is going to be a different kind of post.  I’ve been giving you lots of mObile marketing advice now for the past few months.  Today, I want to talk about the marketing lies we’re all told by the top two wireless carriers.  How often do we hear that those pesky “grandfathered” unlimited data plans […]

, , , , , ,

Leave a comment

Does McDonald’s Get The mObile Olympic Gold Medal?

McDonald’s has embraced the Olympics with a nice mObile app that can be used in the great city of London.  They have now hit 1 million app downloads!  Hooray!  I know what you’re thinking…I write about not building mObile apps & now I’m congratulating them?  Let me explain… I’m glad that McDonald’s is on the […]

, , , , , , ,

2 Comments

Walgreens Snaps 8×10 With SMS Photo Promo

Walgreens has a brilliant mObile marketing strategy.  I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted.  Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference.  They’ve got a mobile app, […]

, , , , , , , , , , , , , , , ,

Leave a comment

Lawsuit For Text Sender, Is She Liable?

I’ve talked about it before on this blog & today it rears it’s ugly head again.  Interestingly enough, it was on the Today Show!  Texting while driving is no joke & anyone who’s tried it, knows it’s not a good idea.  You’re endangering yourself, & everyone else on the road every time you Text & […]

, , , , , , , , , , , , , ,

Leave a comment

Why I Wouldn’t Put All My Eggs In Facebook’s Basket

I’m just sayin…Facebook’s reputation hasn’t exactly been “stellar”. I’ll probably be writing more on this subject & how it all relates to mObile marketing, but this awesome Info-Graphic should keep you busy.

, , , , , , , , , , , , ,

Leave a comment

Your mObile e-mail Sucks!#%*10110101010001

Today, I will talk about mObile e-mail.  “What?”, you say with an inquisitive Scooby Doo tone.  “Isn’t e-mail dead Mr. Mobile Marketer Dan?”  Au contraire!  E-mail, specifically, mObile e-mail is really taking off & I will show you the data to back it up.  In the article Done Right, Mobile Email Ads Pique Interest by […]

, , , , , , , ,

Leave a comment

Watch Out – A Truck!

So every now & then I will post a funny video to free our minds of the iNf0 oVerLoad we all experience.  Today’s is from Saturday Night Live’s awesome short skits.  If you’ve seen people behave like this & you still don’t have a mobile marketing plan for your business…then I really wish you the […]

, , , , , , , , ,

2 Comments