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Posts Tagged Mobile Marketing

Why Richard Sherman Is A Marketing Geeeeenniusss!

Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing about it again. Well, in case you actually missed it, here is the most talked about interview from the game. Now […]

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“Bridgegate” and What It Has To Do With Marketing

Well, it’s January 17, 2014, so by now I guess that you’ve heard of the whole “Bridgegate” thingy in New Jersey with Governor Chris Crisco…I mean um…Christie? If not, I highly recommend starting from the beginning. But, this post today is about relating what happened there, to marketing. How does a national scandal of closing […]

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Can We Stop With The Death of the PC Crap Already?!

If you haven’t heard, then you’ve been living under a rock for the last 2 years. Every other month it seems, there’s a new article about “The Death of the PC“! Ooohh, sounds scary doesn’t it? Kind of makes you want to go run and hide under your desk and hug your PC tight and […]

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mObile Apps Shelf Life Increases…Slightly

I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject.  Well, the company Flurry has updated an old study they did back in 2009 with new numbers.  Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]

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How To Get Rid Of Annoying Text Message SPAM

Since we’re heading into 2013 now, I’m sure many of you have either experienced this or at least know someone who has been a victim of SMS SPAM.  If it’s any consolation, I too have been a target of this shady tactic.  Since we’re staying positive here for the new year, I’m gonna explain how […]

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Are mObile Shoppers More Valuable Than Traditional Shoppers? [Infographic]

mObile Ad Network Greystripe has found out some interesting things about mObile shoppers vs traditional shoppers.  I won’t bore you with a summary of all the statistics, but I want to focus on two things. 1st – when it comes to mObile couponing: mObile shoppers demonstrate less price sensitivity than with traditional shoppers.  71% of […]

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48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

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50% of mObile Searches Result In A Purchase! [Info-graphic]

So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.  Guess what they found? In the three […]

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mObile Apps vs mObile Websites: A Look Back

I’ve written before about mObile websites vs mObile apps, & today I point out a great article that was written in 2010 outlining with research data to legitimize my mObile ego.  Taptu, a mObile search company, has performed some great research about how many mObile websites & mObile apps there are within each category.  It […]

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SMS Scores 74.3% In Most Common Used Features On A Smart Phone

This is a great little ditty about the power of mObile marketing.  They aptly named it Pocket Money because of the way it can propel & influence buying decisions from consumers.  I’d just like to point out that Text Messages ranks at the top of the list for the most common uses of smart phones.  […]

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