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Posts Tagged mobile advertising

New England Coffee Scores With A QR Code

Had a bag of ye’ olde New England Coffee sittin’ around & blam-O!  I noticed on the back they had a QR Code printed.  You know what went through my mind don’t you?  “Should I?  I better not, it’s going to be a crappy web page that’s not mobile optimized.  It’s gonna be tragic, don’t […]

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Mobile Ad Case Study: Centrum Gets Me To Tap, But…

So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye.  As you can see, it’s better than most ads I see in there prompting me to download some candy game or something. Ok, so I’m intrigued, let’s go with it, I tap […]

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Are mObile Ads Being Clicked?

CNBC wrote a nice little ditty on the subject of how many people are actually clicking on mObile ads.  They spoke with the Millenial Media CEO Paul Palmieri who said [“The average click-through rate online is about seven-tenths of a percent,”. “The average click- through rate on mobile devices is 0.8 to 1 percent.”] Say […]

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