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Posts Tagged iPad

“Bridgegate” and What It Has To Do With Marketing

Well, it’s January 17, 2014, so by now I guess that you’ve heard of the whole “Bridgegate” thingy in New Jersey with Governor Chris Crisco…I mean um…Christie? If not, I highly recommend starting from the beginning. But, this post today is about relating what happened there, to marketing. How does a national scandal of closing […]

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Can We Stop With The Death of the PC Crap Already?!

If you haven’t heard, then you’ve been living under a rock for the last 2 years. Every other month it seems, there’s a new article about “The Death of the PC“! Ooohh, sounds scary doesn’t it? Kind of makes you want to go run and hide under your desk and hug your PC tight and […]

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HTML5 – The Silent Mobile App Killer

The Financial Times of London announced back in May that they will discontinue their iPhone & iPad mobile apps.  What’s behind the reason for this strategy is the new HTML 5 technology.  Though it’s been slow to be adopted thus far, many companies & publishers are re-examining their mobile marketing strategy to include every device, […]

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Mobile Web Gets Thumbs Up^ From Consumers

Zmags did a consumer survey this year & asked point blank, “Which do you prefer for shopping, desktop & mobile websites, or mobile apps?” Survey says… 87% of connected consumers prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps. This is exactly what I […]

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