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Posts Tagged Google Wallet

SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

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The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

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mObile Loyalty Apps Called Into Question

With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds.  Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems with this space.  There have been too many to name here but recently Google announced that they were closing Punch’d, a […]

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