Does Super Bowl Advertising = Business???

superbowl advertising commercial costsSo, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we did see some companies using text marketing but not to the extent that us mObile guys thought they would.  In fact, this year, I think I saw 2 text campaigns on TV.  One was the Wounded Warrior Project for a donation, & the other was the Hurricane Sandy Red Cross donation.  Digging up some data about the super bowl commercials reveals some mysterious  & yet informative statistics.  42% of Internet Companies went bankrupt in 2000This year’s Super Bowl Ads will cost $3.8 million per 30 seconds.  Most people will say that ads don’t make them buy anything, (I’ve even said the same thing) but we all know about subliminal programming today don’t we? Most studies have proven that it takes on average a good 5-7 times for someone to see an ad & actually open up & make a purchase.  And what role does mObile play in this game?  According to Adobe, mObile viewing usage was set to double on Super Bowl Sunday.  Smart phones, tablets & the infamous 2 screen experience can be the cause of all of this extra video traffic.  And what about all the commercials that get posted online before the game by major brands?  Does that help or hurt their chances that someone will want to buy their product/service?  I’ll have more analysis next week & break down some things that were done well.  Until then, enjoy my top Super Bowl commercials!

Some of my favorites were the VW C’mon Get Happy where the white guy was talking like Jimmy Cliff.  Funny stuff.

Oreo Cookie vs Creme In The Oh So Quiet Library!

Got milk?  this is pretty good one with the Rock.

Speed Stick Handle IT!

Tide Montana Stain

Leon Sandcastle NFL Draft -(Great background tune Electric Guest “This Head I Hold”)

Asking Amy Best Buy

Wheat thins Night Vision

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  1. #1 by Julie A. Novak on February 5, 2013 - 7:15 am

    You raise a number of good points and rightly question the expense of Super Bowl advertising. Unless you’re a big name brand, you’re priced right out of the game (pun intended). But for those who can compete (I can’t help myself), giving that pricey 30-second spot legs through mobile and social makes good sense for engaging consumers and generating more conversation. Oreo leveraged the real-time benefit of Twitter better than many other advertisers during the power outage.

  2. #2 by tribalstylemarketing on February 5, 2013 - 11:02 am

    I agree with you on the pricing out of the game, & I also want to touch on some other things next week like what certain companies did, or didn’t do. OREO did a

      great job

    of taking a bunch of lemons & making it into lemonade. Just shows the power of mObile + Social.

  3. #3 by Julie A. Novak on February 5, 2013 - 6:14 pm

    Looking forward to your next post!

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