Top 10 SMS Marketing Don’ts: Tip#8 Don’t Forget To Measure Your Results With Analytics

Top 10 SMS Marketing Don'ts: Tip#8 Don't Forget To Measure Your Results With Analytics sms marketing tips mobile marketing tips mobile apps mobile websites

The first step with analytics is knowing what you want to track.  What are you looking to accomplish?  Do you want to increase sales?  Do you want to just improve your brand awareness?  Are you tracking the number of your daily opt-ins?  How about your opt-outs?  Which offers generated the best response?  How many mObile coupons were clipped, redeemed, & viewed?  Make sure the mObile provider you’re working with can actually track those things.  Not all do in an efficient manner but most do a decent job.  Like anything, some systems are better than others.  Another aspect to look at is tracking your different keyword opt-ins vs your QR Code scans.  Are you segmenting your SMS marketing lists?  Or are you sending the same messages to your lunch crowd as your dinner crowd?  How about using one of our text polls & asking your clientele point blank _______ what they like or don’t like.

People will tell you, trust me!

Have you ever forgot to track your own results with analytics?

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  1. #1 by offshore corporations on December 10, 2012 - 5:51 pm

    Commit to Building a Mobile Database of Customers: Given the high response levels of text messaging, the more customers you have opted in to your database and wanting to receive your communications, the better chances you have of driving results. Therefore, it makes sense to commit to building as large a qualified mobile database as possible including existing customers (appending your existing email and/or snail mail database) and promoting opt-ins via all of your marketing collateral to new customers. A large, qualified mobile database can help turn business on between specific time periods of downtime (i.e. luncheon special between 1-3 on your slowest day). Your database of mobile customers can also easily help it grow organically if an offer goes viral.

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