Top 10 SMS Marketing Don’ts: Tip#7 Don’t Send Customers To Non-mObile Optimized Websites

Top 10 SMS Marketing Don'ts: Tip#7 Don't Send Customers To Non-mObile Optimized Websites SMS marketing tips mobile marketing tips mobile apps websitesIf you’ve opted-into any SMS marketing lists from some big brand names in the last few years, I’m sure you’ve seen a major blunder like this a time or two.  Everything seemed so well thought out so you join the list & get your first text back with a link to a website.  “Ooooh sweeet, you exclaim!” (on the inside)  “I can visit their website from my smart phone & check product availability, buy products, make reservations, & everything!”  Then, the foreshadowing creepy music starts to play in the background & as you click the link, everything plays in slow motion.  “Nooooooooooooooo!!” a voice drones from the background.  Lo & behold displaying in front of you is the image on the very left of this paragraph.  A normal website that is not optimized for mObile smart phones.  It’s big, it’s bulky, it’s not pleasing to pinch & zoom, scroll, pinch & zoom, scroll.  Whew!  I’m exhausted just typing it.  If you’re sending out offers through SMS marketing, please oh please for the love of all that is good, to make sure that if you include a link to a website, that it’s a mObile optimized website for smart phones.  Have you tested it on an iPhone, Android, Blackberry, Windows phone, & every other old model from 2006?  If you haven’t, then there might be some discrepancies & customers who won’t be able to access your site.

Do you have flash on your site?  Hope not, because Steve Jobs hated Flash & it won’t work on an iPhone or iPad.  If this has never happened to you, & don’t believe me check out these mObile marketing FAIL posts where big brands blow it big time!  You’d think billion dollar companies hire the best & brightest right?  Ha!  In a perfect world, yes.  If I were president, of course!

Have You Been Sent To Any Non-mObile Optimized Websites?

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  1. #1 by cell phone repair shops on December 3, 2012 - 2:00 am

    I enjoy reading a post that can make people
    think. Also, thank you for permitting me to comment!

  2. #2 by acting and modeling in Gauteng on December 3, 2012 - 7:41 am

    This page definitely has all the information I needed about this subject and didn’t know who to ask.

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