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Archive for November, 2012

Top 10 SMS Marketing Don’ts: Tip#7 Don’t Send Customers To Non-mObile Optimized Websites

If you’ve opted-into any SMS marketing lists from some big brand names in the last few years, I’m sure you’ve seen a major blunder like this a time or two.  Everything seemed so well thought out so you join the list & get your first text back with a link to a website.  “Ooooh sweeet, […]

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Top 10 SMS Marketing Don’ts: Tip#6 Don’t Build Your SMS Database, Then Go On Vacation

So you’ve worked hard, you’ve selected your keywords, created your offers, flyers, advertisements, & programmed your SMS marketing offers to go out.  Now you can just sit back & relax, sip that mojito, soak up the sun like a lizard, all that vitamin D, just seepin’ the rays man!  WRONG!  If that’s what you think […]

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Top 10 SMS Marketing Don’ts: Tip#5 Don’t Send Out Too Many Messages

Just because the average teenager sends over 1,000 texts per month, doesn’t mean you as a business has to as well.  In fact, if you send any more than you tell your subscribers that you will send, it’s very likely that you’ll get a huge unsubscribe rate.  For example, the ad or flyer the subscriber […]

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Top 10 SMS Marketing Don’ts: Tip#4 Don’t Send Out Messages @ The Wrong Time

Again, here we go again with some common sense but you would not belieeeeeve!  One time, in the early days, we set up a client who owned a pizza sub shop.  This was in the time that we actually let clients manage their own campaigns, luckily for them & me, we do not allow this […]

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