Some of you are saying, “DUH!” But, let me say you’d be surprised at what some big companies got caught doing…purchasing lists of mObile phone numbers! If you were paying attention to my last blog post, you’d know that Jiffy Lube got slammed for just that. Yes, this is illegal & it will land you & your company in some very hot water. Not to mention the SMS SPAM fines @$1500 bucks per offense! This kind of practice may work in direct mail, telemarketing, & e-mail, but it certainly won’t work in SMS marketing. Just think back to when someone mailed you something you didn’t ask for. Now how about that phone call at dinner time? The e-mail that just showed up in your inbox?
Finally, imagine receiving an SMS for something you didn’t request, knew nothing about, & the best part is…(wait for it) you get this text @6am. I bet you wouldn’t be too happy about it! I know I wouldn’t & I’m in the industry. First thing you’ll think is…”How did they get my phone #?” Then you’ll say, “Did I ever buy anything from these people?” Finally, you’ll try & find out how to unsubscribe & then wonder if texting STOP to the number really worked, even though they sent a reply back confirming your unsubscribe…whew! (that was a lot to say)
Have you received any unwanted text messages lately?