mObile Ad Network Greystripe has found out some interesting things about mObile shoppers vs traditional shoppers. I won’t bore you with a summary of all the statistics, but I want to focus on two things.
1st – when it comes to mObile couponing: mObile shoppers demonstrate less price sensitivity than with traditional shoppers. 71% of mObile shoppers redeemed coupons while 94% of traditional shoppers redeemed coupons.
My take on this is that mObile shoppers do research for what they want, & need in a very fast & efficient way. They’re out & about trying to get things done with limited time, on a daily basis. So that is why they would be actually less price sensitive. They are more concerned with the end result, not how much money they saved. Saving money or getting a great deal is actually a bonus.
2nd – mObile shoppers are highly influential,with nearly half regularly writing reviews about their product experience.
I believe this is true because with smartphones, we’re always connected. That means if you click a mObile ad & buy a product that you really love, there’s more than likely a “share this” button on the mObile commerce site or app. They’ve also got all their friends & family’s phone numbers at a thumb’s touch. It certainly makes it easy to forward an SMS, or e-mail about something you just bought. If you’re sitting home clipping coupons out of papers, there’s no share buttons, no mObile web where you can write about your experience. You’d have to get up & go to your laptop/desktop to actually write something. Without Further Ado…Here’s the Infographic. Enjoy.