Archive for October, 2012

Top 10 SMS Marketing Don’ts: Tip#3 Don’t Buy Lists Of mObile Phone Numbers

Some of you are saying, “DUH!”  But, let me say you’d be surprised at what some big companies got caught doing…purchasing lists of mObile phone numbers!  If you were paying attention to my last blog post, you’d know that Jiffy Lube got slammed for just that.  Yes, this is illegal & it will land you […]

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Top 10 SMS Marketing Don’ts: Tip#2 Don’t Jump The Gun Without A Strategy

mObile marketing isn’t super complicated or anything, so I don’t want you to get freaked out.  Having said that, you should still have a solid strategy for what you want to accomplish.  Do you want to drive brand awareness?  Build your e-mail list?  Increase your social media followers & fans?  Maybe you want to increase […]

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Top 10 SMS Marketing Don’ts: Tip#1 Don’t SPAM!

SMS SPAM has been an increasing & ongoing problem in today’s mObile phone world.  Forget the fact that people don’t like it, how about it’s against the law!  How does that grab ya?  Even large companies like Google & Nascar are getting nailed for SMS SPAM, which violates the Telephone Consumer Protection Act (TCPA) and […]

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Are mObile Shoppers More Valuable Than Traditional Shoppers? [Infographic]

mObile Ad Network Greystripe has found out some interesting things about mObile shoppers vs traditional shoppers.  I won’t bore you with a summary of all the statistics, but I want to focus on two things. 1st – when it comes to mObile couponing: mObile shoppers demonstrate less price sensitivity than with traditional shoppers.  71% of […]

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48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

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