So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users. Guess what they found?
In the three categories of restaurants, travel, & autos, the data shows nearly 50% of searches result in a a purchase. This is why I have said to small businesses to get a nice mObile website. That’s it, the data is in once again, & I don’t wanna hear no more about it! Nada! Shhh!