Archive for September, 2012

50% of mObile Searches Result In A Purchase! [Info-graphic]

So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.  Guess what they found? In the three […]

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Are mObile Ads Being Clicked?

CNBC wrote a nice little ditty on the subject of how many people are actually clicking on mObile ads.  They spoke with the Millenial Media CEO Paul Palmieri who said [“The average click-through rate online is about seven-tenths of a percent,”. “The average click- through rate on mobile devices is 0.8 to 1 percent.”] Say […]

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mObile Apps vs mObile Websites: A Look Back

I’ve written before about mObile websites vs mObile apps, & today I point out a great article that was written in 2010 outlining with research data to legitimize my mObile ego.  Taptu, a mObile search company, has performed some great research about how many mObile websites & mObile apps there are within each category.  It […]

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SMS Scores 74.3% In Most Common Used Features On A Smart Phone

This is a great little ditty about the power of mObile marketing.  They aptly named it Pocket Money because of the way it can propel & influence buying decisions from consumers.  I’d just like to point out that Text Messages ranks at the top of the list for the most common uses of smart phones.  […]

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