I’m not gonna say much about this one, but text promotions work. Woo-hoo! It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well. A consumer may not want the product you advertised, but if it gets them in the store, & they buy, that’s a win-win. I can relate to this as well because I receive Target’s mObile coupons & half the time I don’t want what they’re promoting. When I do go to the store, I try to see if I can pull up my digital wallet to get a discount. Sometimes I can, sometimes I can’t.
Even 21% recommended the store to a friend. That’s pretty huge considering everyone constantly touting the potential of social media recommendations. I think these are pretty good numbers to gawk at.
“Hello Mr. Retailer, I’d like my text promotion now please!”