25% Make A Purchase From Text Promotions

I’m not gonna say much about this one, but text promotions work.  Woo-hoo!  It’s interesting to see these statistics from because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well.  A consumer may not want the product you advertised, but if it gets them in the store, & they buy, that’s a win-win.  I can relate to this as well because I receive Target’s mObile coupons & half the time I don’t want what they’re promoting.  When I do go to the store, I try to see if I can pull up my digital wallet to get a discount.  Sometimes I can, sometimes I can’t.

Even 21% recommended the store to a friend.  That’s pretty huge considering everyone constantly touting the potential of social media recommendations.  I think these are pretty good numbers to gawk at.

“Hello Mr. Retailer, I’d like my text promotion now please!”

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