Advertisements

25% Make A Purchase From Text Promotions

I’m not gonna say much about this one, but text promotions work.  Woo-hoo!  It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well.  A consumer may not want the product you advertised, but if it gets them in the store, & they buy, that’s a win-win.  I can relate to this as well because I receive Target’s mObile coupons & half the time I don’t want what they’re promoting.  When I do go to the store, I try to see if I can pull up my digital wallet to get a discount.  Sometimes I can, sometimes I can’t.

Even 21% recommended the store to a friend.  That’s pretty huge considering everyone constantly touting the potential of social media recommendations.  I think these are pretty good numbers to gawk at.

“Hello Mr. Retailer, I’d like my text promotion now please!”

text promotions sms marketing mobile marketing mobile websites mobile apps

mobile marketing tribal style marketing mobile websites mobile apps SMS

Advertisements

, , , , , , , ,

%d bloggers like this: