Newsflash >>>>> Unlimited Data Plan Users Don’t Use That Much Data

This is going to be a different kind of post.  I’ve been giving you lots of mObile marketing advice now for the past few months.  Today, I want to talk about the marketing lies we’re all told by the top two wireless carriers.  How often do we hear that those pesky “grandfathered” unlimited data plans are bogging down our wireless networks?  Too often I think.  I first believed the lie, because you know what they say, repeat a lie enough times & it becomes the truth.

Since I’m very conservative with my data usage, I wanted to research how much data the unlimited data plan users were actually consuming.  Enter Validas.  Validas is a research organization designed to make sense of all the hoopla that goes on inside the wireless carriers.  So far, I think they’ve done a great job.

Veridas mobile wireless data consumption top 5% wireless carriers

You can read the blog post from Validas:

Why Throttle “Unlimited” Data Plans: Save Bandwidth or Drive Conversions to Tiered Data?.

So what do you think?  Are wireless carriers being honest with us when they say we’re using too much data?

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