Recently, eMarketer published a study about how mobile phone shoppers felt about their shopping experiences. In a surprising turn of events (to some people), the data suggests people are becoming more & more interested in receiving retail text alerts. This is a great study because it also echoes what I’ve written about before. Another positive is that 44% of smartphone users accessed a mobile website of a merchant where they typically shop. If your business doesn’t have a mobile website, then you’re obviously loosing web traffic, phone calls, product inquiries, foot traffic, & ultimately sales. An astonishingly 50% of smartphone users used a a GPS mapping app to find a retail location of a merchant. So, if you don’t have your location on your mobile website, then, you might be out of luck. Course, if you have no mobile website for Joe’s Pizza, then there’s no hope for you.
Let’s dive a little deeper into the SMS data. If you look at the cumulative data, you’ll find a very strong uptick in users being Some What Interested In Receiving Retail Text Alerts. That’s a nice consistent gain of 3% year over year for 3 years in a row. As mobile becomes more prominent & accepted, more mobile phone users will be clamoring for mobile coupons, text alerts, & special exclusive offers.