First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices.
2nd, they use a Text Call To Action which is highlighted to the right at the end of the video. You can go to the website SaveTMobileJobs.com, & you can also get active & Text: Save Jobs to 69866.
Now, what happens when you Text to the short code is what I’m excited about.
After you reply your name, you’ll get this back:
Not only do they catch your attention on Youtube with a well produced, funny parody of T-Mobile’s own ad campaign, they also have a built in Auto-Responder set up to capture your name & e-mail. After you reply with your name, they will automatically add you to sign the petition to keep T-Mobile jobs here. Then they ask for your e-mail so they can stay in touch with you about the campaign.
If I were to design a political movement campaign, I think I’d do something like this. They didn’t mess with a mobile website & for good reason. They didn’t want to exclude anyone. After all, the smart phone market is only nearing 50% in the US.
Do you think it was a well executed mObile marketing campaign?