They did a great job here with the integration of media channels. First, an e-mail, 2nd, if I opted in, I get an SMS, & 3rd, (here’s the bonus) there’s a contest involving social media! Talk about pushing your audience to where you’d like them to go. I give them a lot of credit for this one because it’s a 10day campaign & if you don’t like Frappuccinos then you might be tempted to try one for 50% off.
Everyday I got a SMS reminder that it was Frappuccino Happy Hour from 3-5pm. Some days they sent the message around 3pm, & others I got the message around 12pm. I thought they did a great job testing different times. Plus, they advertised a new Frappuccino recipe as well.
The contest was cool as well because all you had to do was snap a photo of your favorite Frappuccino & upload it to either Instagram or Twitter & you could win a myriad of prizes.
In conclusion, I’d call this campaign a huge success. I’d still like to see the opt-in & sales #’s but since I’m not in Starbucks corporate, I’m willing to bet they won’t be sharing those #’s with me. Cheers!