This is a great article, & all you so called “marketers” better read it! If you’re a social media agency & you want to add mObile to your repertoire, get at me. This stuff integrates so well, & it drives consumer engagement even farther. If you remember nothing else from this, just understand…75% of Smartphone users prefer receiving offers via SMS. Enjoy!
I know, I know. This may seem like old news. But the data just keeps pouring in, which only helps solidify my argument that SMS is an effective marketing medium.
According to new information released by YouGov, mobile users are very open to being sent offers via SMS.
In the past, the industry has experienced negative attitudes toward text message offers on the consumer side, and reluctance of marketers to utilize them due to doubts regarding their success.
But the tables have turned.
The survey by YouGov and the related infographic yielded the following results:
- 65% of people like offers on their mobile phones.
- 75% of smartphone users prefer receiving offers via SMS.
- 83% would prefer to receive no more than two offers per month.
I know, you’re probably wondering “then why don’t all businesses use SMS to…
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