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Archive for April, 2012

mObile Coupons Trump Brand Loyalty

A new 3 part study by AisleBuyer, which is concentrating on Smart Phone shoppers experience, reports, [Incredibly, almost 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle.] 75%!  Yes, that’s right, I’m yelling about it.  3 out of 4 would switch if […]

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Your mObile e-mail Sucks!#%*10110101010001

Today, I will talk about mObile e-mail.  “What?”, you say with an inquisitive Scooby Doo tone.  “Isn’t e-mail dead Mr. Mobile Marketer Dan?”  Au contraire!  E-mail, specifically, mObile e-mail is really taking off & I will show you the data to back it up.  In the article Done Right, Mobile Email Ads Pique Interest by […]

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Originally posted on TextMeUSA Blog:
THIS JUST IN: Mobile users prefer to receive offers via text message! I know, I know.  This may seem like old news. But the data just keeps pouring in, which only helps solidify my argument that SMS is an effective marketing medium. According to new information released by YouGov, mobile…

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When I find a great mObile marketing post on WordPress…I ReBlog it! Here is a very fun & entertaining piece with a fantastic reference to…Garden Gnomes!

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CVS Uses SMS To Tell You: “It’s Ready!”

Well, we mObile marketers told you it was coming like the giant wave that it is & every week it seems to make us look… so good! Lauren Johnson from Mobile Commerce Daily writes: [The SMS program from CVS/pharmacy notifies users when their prescription is ready to be picked up at their local pharmacy. Text […]

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