So, it’s no mystery that youngsters love their Textin’. What was a mystery is the quantifiable data that tells us marketers just how much they do, and for what reasons they do it.
In this new info-graphic, (i just luv these things), posted on mobilemarketingwatch.com, we can see how OnlineSchools.com & Nielsen calculated this data & gave us cool shiny pictures to gawk at! (ooohhh…ahhhhhh)
As you can clearly see, TEXTING those pesky SMS messages is highly addictive. More importantly, it’s how a new generation communicates sending an average of 3417 text messages per month!
I don’t know how any business owner today who knows this information, sits on this & does not implement a mObile marketing strategy. It needs to be a long term, steady marathon, that will provide real value to their customers & clients. I’m not talking about sending pizza coupons @10am wondering why no one showed up, then cancelling the whole thing. I’m talking about targeted, real time offers that drive traffic to your establishment boosting your sales & revenue. That’s the name of the game, & that’s what I do. Not to mention, that many people actually have stated that they want to receive special exclusive offers via SMS. More about that in a later post, for now, soak up this info like a sponge, but make sure to take action. Otherwise, your sponge will get soggy & full of mildew, then you’ll have to buy a new sponge!