Text Message Appointment Reminders
If you’re a healthcare or service professional that relies upon appointments, you know that no shows are a huge revenue drain on your business. We can automate the process of reminding your patients or clients about their appointment by sending them a text message 24 hours before they are scheduled. You’re staff will no longer need to waste their valuable time calling to confirm appointments for hours each day. And text messaging outperforms email reminders as well, since 98% of all text messages are opened and read, compared to the 20% open rate emails have.
Case Study: Kaiser Permanente Cuts Patient Communication Costs With SMS
No shows are such a huge problem that a Healthcare giant decided to give Text Message Appointment Reminders a try.
Giselle Tsirulnik from Mobile Marketer writes:
[Kaiser Permanente, the nation’s largest nonprofit healthcare provider, is using mobile as a means of cutting costs on its communication infrastructure.]
[“The strategy was simple: prove SMS can reduce missed appointments,” said Jared Reitzin, CEO of mobileStorm, Los Angeles. “At $150 a pop, missed appointments cost organizations like Kaiser millions of dollars per year.”]
[The one month pilot proved that by using SMS appointment reminders Kaiser was able to save $150 per appointment – their no-show cost – which equated to a total cost savings of over $275,000 at just a single clinic.]