Posts Tagged Mobile Marketing
I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject. Well, the company Flurry has updated an old study they did back in 2009 with new numbers. Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]
Android, Apple, Business, Droid, iPhone, Mobile Apps, Mobile Marketing, smart phones
Since we’re heading into 2013 now, I’m sure many of you have either experienced this or at least know someone who has been a victim of SMS SPAM. If it’s any consolation, I too have been a target of this shady tactic. Since we’re staying positive here for the new year, I’m gonna explain how […]
GSMA, Mobile Marketing, Mobile phone spam, Short code, SMS, SMS SPAM, Spam, Text messaging
mObile Ad Network Greystripe has found out some interesting things about mObile shoppers vs traditional shoppers. I won’t bore you with a summary of all the statistics, but I want to focus on two things. 1st – when it comes to mObile couponing: mObile shoppers demonstrate less price sensitivity than with traditional shoppers. 71% of […]
Advertising network, Mobile Apps, mobile commerce, mobile coupons, Mobile Marketing, mobile shoppers, Mobile Web, SMS
A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different. None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks. It’s […]
Advertising, Marketing, Marketing and Advertising, Mobile Marketing, SMS, SMS marketing, Text marketing, Text messaging, Texting
So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users. Guess what they found? In the three […]
Business, Market Research, Marketing, Mobile Marketing, mobile path to purchase, mobile search, Mobile Web, Small business, Smartphone
I’ve written before about mObile websites vs mObile apps, & today I point out a great article that was written in 2010 outlining with research data to legitimize my mObile ego. Taptu, a mObile search company, has performed some great research about how many mObile websites & mObile apps there are within each category. It […]
Apple, HTML5, Mobile Apps, Mobile Marketing, Mobile phone, Mobile Web, mobile website, Smartphone
This is a great little ditty about the power of mObile marketing. They aptly named it Pocket Money because of the way it can propel & influence buying decisions from consumers. I’d just like to point out that Text Messages ranks at the top of the list for the most common uses of smart phones. […]
Business and Economy, Mobile Marketing, Mobile phone, Sales, smart phones, SMS, SMS mobile marketing, Text messaging
I’m not gonna say much about this one, but text promotions work. Woo-hoo! It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well. […]
Business, Marketing and Advertising, Mobile Marketing, Retail, Shopping, SMS mobile marketing, social media, Text marketing, text promotions
McDonald’s has embraced the Olympics with a nice mObile app that can be used in the great city of London. They have now hit 1 million app downloads! Hooray! I know what you’re thinking…I write about not building mObile apps & now I’m congratulating them? Let me explain… I’m glad that McDonald’s is on the […]
Business, London, McDonalds olympic mobile app, Mobile Apps, Mobile Marketing, Olympic, QR code, smart phones
I’ve talked about not putting all your eggs in Facebook’s basket before & now we have new data that proves exactly why. The American Customer Satisfaction Index rated Facebook 61 out of 100 for active users. That’s down 8 points from 2011. Granted, Twitter & LinkedIn only scored slightly better with ratings of 64 & […]
American Customer Satisfaction Index, Business, Facebook, google, LinkedIn, Marketing, Mobile Marketing, Social network
