Posts Tagged Marketing
Today I’m talking about an SMS case study from the company called EducationAhead.com. Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I posted on the left here. Except, that it had a text call-to-action that read: “Text AHEAD To 77948″. “WHOA!” […]
Advertising, analytics, Android, Business, Case study, CTA, digital news, digital news subscriptions, direct mail, direct response, Economist Group, Facebook, flyer, google, Informa, iPhone, Low-Down, Loyalty program, Marketing, MMS, mobile analytics, Mobile application development, Mobile Apps, Mobile campaign, mobile marketing fail, mobile marketing services, mobile marketing tips, mobile news, Mobile phone, mobile sites, Mobile Web, mobile website, Personal computer, prescription savings, QR code, Short code, Skype, Smartphone, SMPP, SMS, sms database, sms marketing tips, SMS mobile marketing, SMS SPAM, So-Lo-Mo, social media, Social Networking, Spotify, tablets, Telephone number, Text messaging, The Skinny (magazine), web 2.0, Your Business (TV series)
A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different. None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks. It’s […]
Advertising, Marketing, Marketing and Advertising, Mobile Marketing, SMS, SMS marketing, Text marketing, Text messaging, Texting
So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users. Guess what they found? In the three […]
Business, Market Research, Marketing, Mobile Marketing, mobile path to purchase, mobile search, Mobile Web, Small business, Smartphone
I’ve talked about not putting all your eggs in Facebook’s basket before & now we have new data that proves exactly why. The American Customer Satisfaction Index rated Facebook 61 out of 100 for active users. That’s down 8 points from 2011. Granted, Twitter & LinkedIn only scored slightly better with ratings of 64 & […]
American Customer Satisfaction Index, Business, Facebook, google, LinkedIn, Marketing, Mobile Marketing, Social network
Back in March, T-Mobile announced they were closing 7 different call centers around the U.S. Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]
american business practices, Anti-Americanism, Business, email reminders, Marketing, marketing campaign, mobile, Mobile Marketing, politics, Short code, Smartphone, SMS, T-Mobile, Texting, Youtube
So, I was gonna do a different Blog Post today for my “Tribal Tuesdays” that I sorta had planned, but when I saw this study, I just had to write somethin’ up quick! Check this: 55pc of women willing to opt-in to receive mobile coupons: study – Mobile Commerce Daily – Research. Ping Mobile did […]
Advertising, Business, coupons, Marketing, marketing campaign, mobile commerce, Mobile Marketing, Smartphone, SMS
If you missed it on Valentines Day, there was a match made in heaven, Cupid & Google! For those of you that planned your reservations & flowers, & candy, & special gifts of “I Love You’s”, kudos! For everyone else…cue up the Smart Phone funky boogie music! (bow wow chicka wow wow) Wait, I think […]
Business, click to call, google, Marketing, mobile internet, Mobile Web, Mobile Web SItes, Smartphone
Why You Might Not Need A Mobile App Did he really just say that? This dude is all about Mobile Marketing & he’s saying don’t build an App? That’s right I said it. If you keep reading…I’ll explain why, I promise. This post is about why you or your company might not need a Mobile […]
Advertising, google, google maps, Marketing, Mobile Apps, Mobile Marketing, Mobile Web SItes, smart phones, SMS, web ad campaign
Mobile Ready Websites As of June 2010, there are 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage. Yet less than 1% of all businesses have a mobile-ready website. Chances are pretty high that […]
Business, click to call, Marketing, marketing campaign, Marketing Tools, mobile device users, mobile internet, mobile landing pages, Mobile Marketing, Mobile Web, mobile website, Mobile Websites, Sales, smart phone
Picture Source So today, I’d like to reiterate about how the Advertising/Marketing Industry dropped the ball during Superbowl 46. I know I know, I already talked about this, but this is coming from someone else…again! So now we’re gonna have 3 different opinions that have come to the same conclusion. I referenced April Lynne Scott’s […]
Advertising, Football, Marketing, Mobile Apps, Mobile Marketing, NFL, smart phones, Sports, super bowl advertisements, watching the game
