Posts Tagged Facebook

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I posted on the left here.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948″.  “WHOA!” […]

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Sales Need A BOOST?

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SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]

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SMS Case Study: Luscinia Health

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

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SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

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The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

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mObile Loyalty Apps Called Into Question

With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds.  Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems with this space.  There have been too many to name here but recently Google announced that they were closing Punch’d, a […]

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The Numbers Are In…Thumbs Down For Facebook

I’ve talked about not putting all your eggs in Facebook’s basket before & now we have new data that proves exactly why.  The American Customer Satisfaction Index rated Facebook 61 out of 100 for active users.  That’s down 8 points from 2011.  Granted, Twitter & LinkedIn only scored slightly better with ratings of 64 & […]

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Why I Wouldn’t Put All My Eggs In Facebook’s Basket

I’m just sayin…Facebook’s reputation hasn’t exactly been “stellar”. I’ll probably be writing more on this subject & how it all relates to mObile marketing, but this awesome Info-Graphic should keep you busy.

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Is Mobile Confusing You?

Does the thought of buying a smart phone these days confuse you? What should I get 3G? 4G? 4G LTE?! If you felt like you did when Facebook & Twitter first came out, then no doubt you as a business owner will be confused as to what kind of mobile marketing you should do.  Fortunately, […]

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