Posts Tagged Android

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I posted on the left here.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948″.  “WHOA!” […]

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Sales Need A BOOST?

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SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]

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SMS Case Study: Luscinia Health

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

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SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

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The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

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mObile Apps Shelf Life Increases…Slightly

I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject.  Well, the company Flurry has updated an old study they did back in 2009 with new numbers.  Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]

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Why Your Business Needs A mObile Marketing Plan – [Infographic]

Many small business owners may be feeling the pinch of the slow & struggling economy.  Social media this, mObile that.  Yes, it’s even hard to keep up if you’re a marketer these days.  If I could give you one piece of advice in marketing your business today, it would be to have a mObile marketing […]

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Why You Need A mObile Website – [Infographic]

If you have a smartphone, & you’ve tried to browse some of your favorite brands websites, then you know that pinching & zooming sucks!  Sure, it’s nice that your mObile phone can render full HTML, but that text is damn sure annoyingly small!  AD:60 put together a simple infographic that gives 10 short reasons exactly […]

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My Next mObile Smartphone Should Have…

Over the past few years, we’ve seen the technology & capabilities of smartphones advance exponentially.  The new mObile  phones will have standard features such as Quad Core Processors, 1080p HD cameras, NFC payment technology chips, artificial intelligence, facial recognition, & are capable of rendering the almighty HTML5.  What does the future hold for us then? […]

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