Posts Tagged Advertising

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I posted on the left here.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948″.  “WHOA!” […]

About these ads

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2 Comments

Sales Need A BOOST?

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

SMS Case Study: Luscinia Health

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

, , , , , , , , , , , , , , , , , , , , , , , ,

4 Comments

The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

mObile Loyalty Apps Called Into Question

With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds.  Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems with this space.  There have been too many to name here but recently Google announced that they were closing Punch’d, a […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2 Comments

mObile Scores With News Readers

This is a nice study from Pew Research Center’s Project for Excellence in Journalism with collaboration from The Economist Group.  I thought I should highlight this study with their info-graphic because anytime we can learn from people’s daily habits on their smart phones & tablets, we should be taking notes!  It basically showcases how tablet […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

Christmas Holiday Garden Of Lights mObile Marketing FAIL!

Since it’s the end of the year, I thought I’d stay in season & write about an awesome Christmas mObile marketing FAIL.  This one comes to us from the Atlanta Botanical Gardens whom was advertising within the Accuweather mObile webpage.    As you can see on the <<= left, they have a great mObile web […]

, , , , , , , , , , , , , , , , , , , , , , , ,

2 Comments

Follow

Get every new post delivered to your Inbox.

Join 569 other followers