Archive for category Direct Response Marketing

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I posted on the left here.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948″.  “WHOA!” […]

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Sales Need A BOOST?

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SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]

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SMS Case Study: Luscinia Health

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

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