mObile Apps Shelf Life Increases…Slightly

Posted by tribalstylemarketing in Business, Mobile Ads, mObile apps, mobile marketing, Technology, Text Message Marketing on January 8, 2013

I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject.  Well, the company Flurry has updated an old study they did back in 2009 with new numbers.  Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]

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How To Get Rid Of Annoying Text Message SPAM

Posted by tribalstylemarketing in Advertising, mobile marketing, SMS Marketing, Text Message Marketing on January 1, 2013

Since we’re heading into 2013 now, I’m sure many of you have either experienced this or at least know someone who has been a victim of SMS SPAM.  If it’s any consolation, I too have been a target of this shady tactic.  Since we’re staying positive here for the new year, I’m gonna explain how […]

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Christmas Holiday Garden Of Lights mObile Marketing FAIL!

Posted by tribalstylemarketing in Advertising, Business, Marketing, Mobile Ads, mobile marketing, Sales, Technology, Text Message Marketing on December 25, 2012

Since it’s the end of the year, I thought I’d stay in season & write about an awesome Christmas mObile marketing FAIL.  This one comes to us from the Atlanta Botanical Gardens whom was advertising within the Accuweather mObile webpage.    As you can see on the <<= left, they have a great mObile web […]

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Top 10 SMS Marketing Don’ts: Tip#10 Don’t Forget To Integrate mObile With Social Media Channels

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing on December 18, 2012

So you’ve made it to the end of my series of the top 10 SMS Marketing Don’ts.  If you’ve missed any of them, you can go back to SMS Marketing Don’ts:  Tip#1.  This last tip is a very important one.  Everyone likes to exaggerate the impact of social media today, & here I’m not going […]

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Top 10 SMS Marketing Don’ts: Tip#9 Don’t Try To Keep Up With The Joneses

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing on December 11, 2012

Well, I know if you’re a small business & you see CVS or Target bragging about their mObile app & you think to yourself, “Gee that soft serve ice cream looks so much better than my multi-flavored generic ice pop”, [groan].  Here’s where most business owners are led astray by marketing gurus.  Just like they […]

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Top 10 SMS Marketing Don’ts: Tip#8 Don’t Forget To Measure Your Results With Analytics

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing on December 4, 2012

The first step with analytics is knowing what you want to track.  What are you looking to accomplish?  Do you want to increase sales?  Do you want to just improve your brand awareness?  Are you tracking the number of your daily opt-ins?  How about your opt-outs?  Which offers generated the best response?  How many mObile […]

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Top 10 SMS Marketing Don’ts: Tip#7 Don’t Send Customers To Non-mObile Optimized Websites

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, SMS Marketing, Technology, Text Message Marketing on November 27, 2012

If you’ve opted-into any SMS marketing lists from some big brand names in the last few years, I’m sure you’ve seen a major blunder like this a time or two.  Everything seemed so well thought out so you join the list & get your first text back with a link to a website.  “Ooooh sweeet, […]

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Top 10 SMS Marketing Don’ts: Tip#6 Don’t Build Your SMS Database, Then Go On Vacation

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, SMS Marketing, Text Message Marketing on November 20, 2012

So you’ve worked hard, you’ve selected your keywords, created your offers, flyers, advertisements, & programmed your SMS marketing offers to go out.  Now you can just sit back & relax, sip that mojito, soak up the sun like a lizard, all that vitamin D, just seepin’ the rays man!  WRONG!  If that’s what you think […]

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Top 10 SMS Marketing Don’ts: Tip#5 Don’t Send Out Too Many Messages

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, SMS Marketing, Text Message Marketing on November 13, 2012

Just because the average teenager sends over 1,000 texts per month, doesn’t mean you as a business has to as well.  In fact, if you send any more than you tell your subscribers that you will send, it’s very likely that you’ll get a huge unsubscribe rate.  For example, the ad or flyer the subscriber […]

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Top 10 SMS Marketing Don’ts: Tip#4 Don’t Send Out Messages @ The Wrong Time

Posted by tribalstylemarketing in Advertising, Business, Marketing, mobile marketing, SMS Marketing, Text Message Marketing on November 6, 2012

Again, here we go again with some common sense but you would not belieeeeeve!  One time, in the early days, we set up a client who owned a pizza sub shop.  This was in the time that we actually let clients manage their own campaigns, luckily for them & me, we do not allow this […]

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