SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

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Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

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The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

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mObile Loyalty Apps Called Into Question

With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds.  Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems with this space.  There have been too many to name here but recently Google announced that they were closing Punch’d, a […]

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mObile Scores With News Readers

This is a nice study from Pew Research Center’s Project for Excellence in Journalism with collaboration from The Economist Group.  I thought I should highlight this study with their info-graphic because anytime we can learn from people’s daily habits on their smart phones & tablets, we should be taking notes!  It basically showcases how tablet […]

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mObile Apps Shelf Life Increases…Slightly

I’ve written about the stamina & shelf life of mObile apps before & now there has been a recent update to this very subject.  Well, the company Flurry has updated an old study they did back in 2009 with new numbers.  Apparently 90 day retention rates have increased from 25% to 35% but…wait for it…”frequency […]

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How To Get Rid Of Annoying Text Message SPAM

Since we’re heading into 2013 now, I’m sure many of you have either experienced this or at least know someone who has been a victim of SMS SPAM.  If it’s any consolation, I too have been a target of this shady tactic.  Since we’re staying positive here for the new year, I’m gonna explain how […]

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Christmas Holiday Garden Of Lights mObile Marketing FAIL!

Since it’s the end of the year, I thought I’d stay in season & write about an awesome Christmas mObile marketing FAIL.  This one comes to us from the Atlanta Botanical Gardens whom was advertising within the Accuweather mObile webpage.    As you can see on the <<= left, they have a great mObile web […]

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Top 10 SMS Marketing Don’ts: Tip#10 Don’t Forget To Integrate mObile With Social Media Channels

So you’ve made it to the end of my series of the top 10 SMS Marketing Don’ts.  If you’ve missed any of them, you can go back to SMS Marketing Don’ts:  Tip#1.  This last tip is a very important one.  Everyone likes to exaggerate the impact of social media today, & here I’m not going […]

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Top 10 SMS Marketing Don’ts: Tip#9 Don’t Try To Keep Up With The Joneses

Well, I know if you’re a small business & you see CVS or Target bragging about their mObile app & you think to yourself, “Gee that soft serve ice cream looks so much better than my multi-flavored generic ice pop”, [groan].  Here’s where most business owners are led astray by marketing gurus.  Just like they […]

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