tribalstylemarketing
Some of you are saying, “DUH!” But, let me say you’d be surprised at what some big companies got caught doing…purchasing lists of mObile phone numbers! If you were paying attention to my last blog post, you’d know that Jiffy Lube got slammed for just that. Yes, this is illegal & it will land you […]
Advertising, Business, Mobile campaign, mobile marketing fail, mobile marketing services, Mobile phone, Mobile Web, mobile website, Smartphone, SMS, SMS marketing, SMS SPAM
mObile marketing isn’t super complicated or anything, so I don’t want you to get freaked out. Having said that, you should still have a solid strategy for what you want to accomplish. Do you want to drive brand awareness? Build your e-mail list? Increase your social media followers & fans? Maybe you want to increase […]
Advertising, Business, Mobile campaign, mobile marketing fail, mobile marketing services, Mobile phone, Mobile Web, mobile website, Smartphone, SMS, SMS marketing
SMS SPAM has been an increasing & ongoing problem in today’s mObile phone world. Forget the fact that people don’t like it, how about it’s against the law! How does that grab ya? Even large companies like Google & Nascar are getting nailed for SMS SPAM, which violates the Telephone Consumer Protection Act (TCPA) and […]
Business, CAN-SPAM ACT, mobile marketing services, Mobile phone, Mobile Web, mobile website, Smartphone, SMS marketing, SMS SPAM, Telephone Consumer Protection Act of 1991
mObile Ad Network Greystripe has found out some interesting things about mObile shoppers vs traditional shoppers. I won’t bore you with a summary of all the statistics, but I want to focus on two things. 1st – when it comes to mObile couponing: mObile shoppers demonstrate less price sensitivity than with traditional shoppers. 71% of […]
Advertising network, Mobile Apps, mobile commerce, mobile coupons, Mobile Marketing, mobile shoppers, Mobile Web, SMS
A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different. None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks. It’s […]
Advertising, Marketing, Marketing and Advertising, Mobile Marketing, SMS, SMS marketing, Text marketing, Text messaging, Texting
So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users. Guess what they found? In the three […]
Business, Market Research, Marketing, Mobile Marketing, mobile path to purchase, mobile search, Mobile Web, Small business, Smartphone
CNBC wrote a nice little ditty on the subject of how many people are actually clicking on mObile ads. They spoke with the Millenial Media CEO Paul Palmieri who said [“The average click-through rate online is about seven-tenths of a percent,”. “The average click- through rate on mobile devices is 0.8 to 1 percent.”] Say […]
CNBC, google, mobile ad space, mobile ads, mobile advertising, Mobile Apps, Mobile phone, Zillow
I’ve written before about mObile websites vs mObile apps, & today I point out a great article that was written in 2010 outlining with research data to legitimize my mObile ego. Taptu, a mObile search company, has performed some great research about how many mObile websites & mObile apps there are within each category. It […]
Apple, HTML5, Mobile Apps, Mobile Marketing, Mobile phone, Mobile Web, mobile website, Smartphone
This is a great little ditty about the power of mObile marketing. They aptly named it Pocket Money because of the way it can propel & influence buying decisions from consumers. I’d just like to point out that Text Messages ranks at the top of the list for the most common uses of smart phones. […]
Business and Economy, Mobile Marketing, Mobile phone, Sales, smart phones, SMS, SMS mobile marketing, Text messaging
I’m not gonna say much about this one, but text promotions work. Woo-hoo! It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well. […]
Business, Marketing and Advertising, Mobile Marketing, Retail, Shopping, SMS mobile marketing, social media, Text marketing, text promotions
