Top 10 SMS Marketing Don’ts: Tip#9 Don’t Try To Keep Up With The Joneses

Top 10 SMS Marketing Don'ts: Tip#9 Don't Try To Keep Up With The Joneses sms marketing tips mobile marketing tips mobile apps mobile websites Well, I know if you’re a small business & you see CVS or Target bragging about their mObile app & you think to yourself, “Gee that soft serve ice cream looks so much better than my multi-flavored generic ice pop”, [groan].  Here’s where most business owners are led astray by marketing gurus.  Just like they were promised big things with SEO, a mObile app creator or reseller will say it’s the greatest thing since sliced bread.  Of course they’ll also use the famous line…”The app market is exploding right now!”  So, they pay 3000-$5000 to get their mObile app up & running & only 22 out of 500 people have actually downloaded it, & kept it on their phone for more than 30 days.  (keep in mind big companies have spent in the hundreds of thousands to build & maintain their mObile apps)  These are high end doctor practices like plastic surgery, cosmetic dentistry, & chiropractors that I see get taken all the time.  People don’t realize that there are monthly fees associated with keeping your mObile apps in the app stores.  Not to mention that they must be updated periodically or else they get outdated like a website.  In fact, Facebook just announced they will roll out updates every 4 to 8 weeks for their mObile apps.

The whole point of all this is that you need to think about your ideal customer or client.  Do they even have smart phones?  Does a small majority have smart phones?  Do they prefer SMS, or just a sleek optimized mObile website?  mObile websites are completely underrated right now.  The almighty HTML5 is coming on slowly but surely.  Like I wrote before I think this technology is:  silent & deadly.  When the Financial Times of London announces they’re no longer going to support their native mObile apps to favor a more streamlined HTML5 experience, something should click in your brain.

Are You Trying To Keep Up With The Joneses?

mobile marketing tribal style marketing mobile websites mobile apps SMS

About these ads

, , , , , , , , , , , , , , , , , , , , ,

  1. #1 by air alert on December 12, 2012 - 5:02 pm

    I am in fact grateful to the owner of this site who has shared
    this great paragraph at at this time.

  2. #2 by ppc secrets on December 13, 2012 - 11:51 pm

    Great items from you, man. I’ve understand your stuff previous to and you are just too great. I really like what you’ve acquired right here, certainly like what you are saying and the way in which wherein you say it. You make it enjoyable and you continue to care for to keep it sensible. I cant wait to read far more from you. That is actually a tremendous site.

  3. #3 by http://trilastincouponreviews.weebly.com/ on December 23, 2012 - 2:22 am

    Good day! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!

  4. #4 by profollica amazon on December 23, 2012 - 11:03 am

    Wonderful blog! I found it while surfing around
    on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there! Appreciate it

Follow

Get every new post delivered to your Inbox.

Join 685 other followers

%d bloggers like this: