mObile marketing isn’t super complicated or anything, so I don’t want you to get freaked out. Having said that, you should still have a solid strategy for what you want to accomplish. Do you want to drive brand awareness? Build your e-mail list? Increase your social media followers & fans? Maybe you want to increase your sales by 15% or 20% by offering exclusive deals to your SMS list. Whatever that goal is, just make sure you take a few minutes to think about what the end result will be. How you get there is also half the battle. Whether that be with SMS, mObile websites, mObile ads, or mObile apps.
Far too often, we see many big name companies that have all the resources & supposedly great minds working on their mObile campaign, yet they seem to come up with a floundering flubb fluk-ala. I just made that up, can you tell? Take this Dunkin Donuts pathetic execution for example. Or how about Jack In The Box’s lame attempt at mObile marketing. All you have to do is look around & see that most mObile marketing programs have clearly not been thought about for more than 30seconds.
Have you seen any mObile marketing fails lately?