Archive for April, 2012

mObile Coupons Trump Brand Loyalty

A new 3 part study by AisleBuyer, which is concentrating on Smart Phone shoppers experience, reports, [Incredibly, almost 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle.] 75%!  Yes, that’s right, I’m yelling about it.  3 out of 4 would switch if […]

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Your mObile e-mail Sucks!#%*10110101010001

Today, I will talk about mObile e-mail.  “What?”, you say with an inquisitive Scooby Doo tone.  “Isn’t e-mail dead Mr. Mobile Marketer Dan?”  Au contraire!  E-mail, specifically, mObile e-mail is really taking off & I will show you the data to back it up.  In the article Done Right, Mobile Email Ads Pique Interest by […]

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Give Me More SMS Offers

Reblogged from TextMeUSA Blog: THIS JUST IN: Mobile users prefer to receive offers via text message! I know, I know.  This may seem like old news. But the data just keeps pouring in, which only helps solidify my argument that SMS is an effective marketing medium. According to new information released by YouGov, mobile users […]

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Mobile Marketing: Better Than Shoulder-Sitting Garden Gnomes

Reblogged from MJTVGirl's Constant Client Stream Guide: Let’s say you sell hamburgers. Delicious hamburgers. So mouth-wateringly fabulous that they’re the best in the WORLD and if the world knew about your ultra-mega-awesome burgers, you’d be RICH, right? You see people out running around, going to other restaurants and burger joints…but no one’s coming to your […]

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CVS Uses SMS To Tell You: “It’s Ready!”

Well, we mObile marketers told you it was coming like the giant wave that it is & every week it seems to make us look… so good! Lauren Johnson from Mobile Commerce Daily writes: [The SMS program from CVS/pharmacy notifies users when their prescription is ready to be picked up at their local pharmacy. Text […]

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