So today, I’d like to reiterate about how the Advertising/Marketing Industry dropped the ball during Superbowl 46. I know I know, I already talked about this, but this is coming from someone else…again! So now we’re gonna have 3 different opinions that have come to the same conclusion. I referenced April Lynne Scott’s Blog yesterday about the same subject. I suggest you read my previous article as well & then come back to this one.
Jeff Hasen on Mobile Marketer writes:
[Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”]
I find it hilarious at the same time as it’s frustrating because I wrote about this yesterday. I was so pleased with my Giants! But…the Marketing just fell flat for me. I talked about the lack of Texting opportunities except one by the NFL. Jeff confirms yes, that ONE QR Code I saw was in fact GoDaddy. The day was mostly about Apps, and while that’s cool, it still leaves out a ton of people. Not everyone has a smart phone, not everyone downloaded an App, had that App open during your commercial. The Twitter #hash tags were well used, but as Jeff writes:
[None of these calls-to-action provided marketers with a key element—an easy means to create and continue a one-on-one conversation between brand and customer, with highly relevant content delivered on their most personal device.]
I just have to agree. These companies are spending 3.5 Million bucks for a 30 second spot, and they don’t even have a way to track it? To build a list? Forget fans & followers, those can drop off at any time or your account can get hacked & they can send out nudie pics of your cat or something. I’m guessing the Ad Agencies are still up to their old ways. I could be wrong of course, they might of thought that getting people to opt in to a database so they could market to them on a future basis, is just silly. I mean, who wants to increase sales & revenue?!!?!
Well, that’s it for me, I’m out. If I keep talking about this…I’m bound to explode. I might have if my Giants didn’t whoop the Patriots! Ok ok, that’s the last one I swear! You can finish reading Jeff Hasen’s article here.